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A website doesn't come from under
a cabbage leaf. Here are some helpful hints to get you started.
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Decide
who in your company will be responsible for website
information. This person will compile the original
package, and will submit any updates/changes.
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Include
a copy of your business card or letterhead. This assists
the designer in knowing your company's current design/color
scheme. Your site can then be matched accordingly.
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Include
any brochures, flyers, and printed material used by your sales
staff. If you have a lot of printed material, make a note
of which items are most important.
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Look
at similar sites, competitor's sites, and other industry-related
websites. Make a list of the things you like and don't
like about them. This will help you better envision what you
want your site to be.
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Compile
a list of sites you want to link to (if you wish to have such a
list on your site). This may include regional/local
information, sister companies, manufacturers, etc.
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Compile
photographs and images you wish to include on your site.
These should be clean, camera-ready images that best represent your
company.
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Think
about the kind of traffic you want. Let your designer know
your website's target audience.,
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Think
about specific online promotions (coupons, sales, contests) you
may want to offer. These things can be instrumental in
effectively measuring your website's traffic.
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