Do you know the difference?
Call
us crazy, but we'd rather not be called "web designers."
Here's why:
What's
the definition of a web designer? Well, it's a person/company who
designs web pages and sites. It might even be an amateur who
dabbles in writing HTML (Hypertext Markup Language, one of the main
programming languages of the Internet).
In
a good scenario, a professional web designer can produce a graphically
pleasing site. The site may take your breath away with the crisp,
original quality of the graphics and the clean well-balanced
layout. But then when it comes to the "next level" of
the web, FUNCTIONALITY, these "designer" sites fall
short.
You
get confused when navigating them. You can't find information that
should be easily located. Anyone who has "surfed the
Net" has been to a site like this. We thought the site should
have something it didn't, or if it did have it, we couldn't find
it. It might have even been a site as big as
Microsoft's. And we clicked elsewhere.
So
what's the alternative? A professional web developer.
A
professional web developer represents the best of two worlds. One
world we're familiar with: a graphically-pleasing, well-laid out
site. But the other world is the "next level,"
where design meets FUNCTIONALITY. These
are the sites that not only attract visitors with slick graphics and
eye-catching color, but they make it possible for the visitor to INTERACT
with the site.
In
the vast majority of cases, not only is that visitor INTERACTING
with the site, they are directly INTERACTING
with the company/individual to whom the site belongs. What does
that mean?
First,
it means that, if you have a website, visiting that site may be the only
way in which some individuals (and even other businesses) have contact
with you. A poorly-designed site can easily sway visitors into
thinking that you're not a professional business. As Internet use
escalates worldwide and users become more accustomed to the capacity to INTERACT
with businesses, a poorly-developed site is already becoming another
mark of unprofessionalism.
Second,
it means that you have the potential to save a lot TIME,
EFFORT, and MONEY.
By having a high-quality, professional site your business can decrease
and sometimes even eliminate costly, time-consuming
procedures.
Which
brings us to the crux of the matter. What is the most costly and
time-consuming product that your company provides, although you give it
away for FREE
every day?
Customer
Service. You spend time and money to provide your customer with an
environment that entices them to do business with you. You spend
time talking to customers, the majority of whom have five simple
questions and concerns about your business:
If
you could just get away from answering these same questions every day,
you might not lose your mind! But how?
A
web developer. A company that deals strictly in the design,
development and marketing of websites. A company that can explain
in plain English the details of putting your company on the web.
A company that helps you ask the right questions. A company
that understands that how your company's site looks is ultimately how
your company looks. And a company that realizes that how your site
PERFORMS directly affects your
bottom line. |